Startup founders are forward-thinking innovators, but often fail when it’s time to go to market.


Their biggest challenge is to identify the right consumer, communicate the benefits of their offering and implement consistent, growth-driven campaigns that fill a predictable recurring pipeline.

If you’re like many Founder-led B2B technology start-ups, your leadership comes from a technological or engineering/product background, and because of this, you may have limited experience or knowledge in sales and/or sophisticated Go-to-Market (GTM) strategies.

You likely depend on a “product-led” strategy, where connecting with the customer consists of describing, educating or over-informing a prospective customer on the details of the product’s features and functionality.

This “product-led” strategy makes you reliant on innovator or early adopter type customers, that can make the linkage between your technology or product and how it can help them, to drive your company’s customer and revenue growth.

While this works, it limits you to very specific segments, such as early adopters, which delays your ability to grow.

Your brand story's about to get a serious upgrade by a seasoned vet

(20+ years, no rookie mistakes here)

Whether you're a nimble startup or a Fortune 500 leviathan, I'm the marketing & branding architect to help your rocket ship hit escape velocity.

I've led 1,000+ projects across the globe (Bogotá to Frankfurt, baby!), worked with 40+ brands, and helped teams from marketing ninjas to ad wizards crush their goals.

My latest mission? Teaming up with startups like Betterfly and Buydepa to boost their product-market fit and create a business that's built to last.

We help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent revenue.


Let's ditch the status quo and craft a brand story that makes jaws drop across continents. No matter your corner of the world (US to Romania, I see you!), I'm ready to co-pilot your marketing journey.

Hit the button below, buckle up, and prepare for blastoff!

Drop us an email!

Book a no-strings, no-pitch discovery meeting with us. If nothing else, it will be a worthwhile conversation.